Howard Hanna Makes Its Move into Manhattan: What It Means for Long Island Real Estate

Bill Mouzon
Tuesday, October 21, 2025
Howard Hanna Makes Its Move into Manhattan: What It Means for Long Island Real Estate

A Major Step for Howard Hanna

Two years after entering the Long Island market, Howard Hanna Real Estate Services is heading straight for Manhattan. The Pittsburgh-based brokerage announced the acquisition of Elegran Real Estate, a boutique firm located at 1407 Broadway, marking Howard Hanna’s official debut in the city that never sleeps.

Though financial terms weren’t shared, the message from leadership was clear.

“This is more than an acquisition—it’s a statement of intent,” said Howard W. “Hoby” Hanna IV, CEO of Howard Hanna Real Estate Services. “Our company has grown through relationships, service, and innovation. Expanding into Manhattan reflects our vision of connecting people and places in meaningful ways.”


The Road to Manhattan

Howard Hanna’s entry into the Manhattan market is the latest move in an aggressive expansion strategy:

  • 2023: Acquired a majority stake in Coach Realtors, adding 19 offices across Long Island.

  • Early 2025: Expanded into Queens through the purchase of Marquee Realty in Astoria.

  • Now (Late 2025): Manhattan joins the network with the acquisition of Elegran Real Estate.

With over 500 offices in 14 states, Howard Hanna is now the largest privately held, family-owned brokerage in the U.S., closing nearly 103,000 transactions in 2024 and totaling $37 billion in sales volume.


Why Long Island Should Care

1. A Connected Tri-State Network
For the first time, homebuyers and sellers across Long Island, Queens, Manhattan, Westchester, Connecticut, and Northern New Jersey can work within a unified brokerage. That means more exposure, better coordination, and stronger cross-market marketing for listings.

2. Manhattan Buyers Meet Long Island Homes
City buyers looking for more space or better schools—especially in towns like Garden City, Port Washington, and Manhasset—can now seamlessly connect with Long Island listings through the same brokerage network.

3. Bigger Marketing Muscle
With Howard Hanna’s tech platforms and nationwide marketing tools, sellers can expect more sophisticated campaigns and broader reach for their listings.

4. Luxury Listing Advantage
Elegran’s Manhattan presence adds high-end clientele to the mix, giving luxury sellers across the North Shore and Hamptons corridor new access to qualified buyers.

5. Smoother Transitions Between City and Suburbs
For families trading a Manhattan condo for a Nassau colonial—or downsizing back to the city—the move should make dual transactions smoother and faster.


What This Means for Local Clients

For Sellers:
Ask your agent how your home will now reach Manhattan-based buyers through Howard Hanna’s expanded network. Exposure to city professionals could mean quicker offers and higher sale prices.

For Buyers:
If you’re planning to leave the city, start early. With Manhattan agents now connected to Long Island listings, competition could rise in desirable school districts like Syosset, Jericho, and Rockville Centre.

For Investors:
Keep an eye on LIRR-adjacent towns. As city-to-suburb migration continues, rental demand in commuter-friendly neighborhoods is likely to grow.


Inside the Deal: Culture and Collaboration

Michael Rossi, CEO and founder of Elegran, said the decision to join Howard Hanna came down to scale and shared values.

“As the industry evolved, I recognized the value in joining a larger, more influential community,” said Rossi. “Howard Hanna was the obvious choice—it gives our agents the tools to grow while preserving our client-first culture.”

Matt Rand, president of Howard Hanna’s Tri-State operations, added that this deal creates a true regional network:

“From New York City through Long Island, Westchester, Connecticut, and Northern New Jersey, we now offer a unified experience that meets clients wherever life takes them.”


The Bottom Line

Howard Hanna’s expansion into Manhattan isn’t just about growth—it’s about bridging markets. The same company that’s been reshaping Long Island real estate now connects with one of the most powerful buyer pools in the world.

For Long Island residents, it means greater visibility, stronger marketing, and smoother transitions between city and suburb.


Quick Facts

  • Acquirer: Howard Hanna Real Estate Services

  • Acquired Company: Elegran Real Estate

  • Location: 1407 Broadway, New York, NY

  • Expansion Path: Long Island (Coach Realtors, 2023) ? Queens (Marquee Realty, 2025) ? Manhattan (Elegran, 2025)

  • Scale: 500+ offices in 14 states, $37B in sales volume (2024)


FAQ

Is Elegran keeping its brand identity?
Elegran will operate under the Howard Hanna umbrella, maintaining its local leadership while integrating new marketing and tech resources.

Will this change how Long Island homes are marketed?
Yes. Listings will now reach Manhattan agents and buyers through shared systems, increasing exposure.

Does this affect agent commissions?
Commission structures remain local, but the expanded network can mean more opportunities and faster transactions.

How does this help luxury sellers?
Luxury listings benefit from direct access to Elegran’s Manhattan clientele and Howard Hanna’s national marketing engine.

When will integration be complete?
Howard Hanna plans to roll out systems and branding in stages through 2026.


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